Marketing intelligence refers to the common information that is relevant to a company’s market space in order to improve performance. The information relating to the enterprise needs to be analyzed and evaluated properly so that it can help in making marketing decisions confidently. Moreover, marketing intelligence helps a company to penetrate a competitor’s market. Hager is an American watch brand that is successfully operating in the marketplace for a considerable period of years. Its success can be attributed to various factors. However, the most notable one among them is the proper application of marketing intelligence. The five stage consumer purchase decision process sheds light on how a shopper buys a new product. The crucial stage of consumer purchase decision process is recognition of need. In this context, it is interesting to note that a consumer has to evaluate the actual need behind buying a new product. Moreover, buyers nowadays are influenced by a variety of requirements.
Relationship between product image, and repeat purchase
The consumer uses hundreds of brands of watches in the whole life cycle. However, very few of these brands impress 
the customer by addressing the needs. Hence, customers are loyal to those types of brands that give them the high level of satisfaction. Brand loyalty refers to the impression that is imprinted in the minds of the consumers about the total personality of the brand. Also, brand loyalty can generate value by helping the customers to process information and making the fundamental reasons to buy a product. Moreover, brand image has a positive effect on brand loyalty which in turn affects the selling process of watches. It is so because the more Hager can assure its quality to the consumer, the more loyal will be the customer to the brand. The more the customer is loyal to the brand, the more will be the chances of their repeated behavior of purchase towards a particular brand. People nowadays are dependent more on the internet and gravitate towards other brands that offer value for money. Through this way, it is possible for the companies to improve the product image, brand name and even make the customers for the repeat purchase.
Evaluating the available techniques to assess response to customers and selection of competitors to a variety of watches
A company like Hager has to continuously keep a tab on the pulse of the satisfaction of consumers. Also, the contact with customers provides the company with valuable inputs that where the company is going wrong and in which areas it has to improve its efficiency. Hence, it is crucial that Hager analyzes all the available channels to record customer feedback. It is worthwhile to mention that Hager has to take the help of social media websites to record customer feedback actively. Also, Hager can also design surveys so that customer feedback can be registered.
Moreover, the top management at Hager has to identify which type of customers would be interviewed in the client satisfaction program. Further, they have to make sure that they use the medium of the internet to map the reviews. The watch manufacturing company has to identify its competitors in the form of the attractiveness of their products. For instance, a company that produces watches will pose the high threat. Choices can be made through weedmapper.org
