The increase in the competition in the smart watch industry has compelled various electronic and watch-brands to adopt an innovative approach in designing and implementing their strategies. Every company irrespective of its domain of operation possesses several strategies that are helpful to run the business in a perfect manner. It is interesting to note that the primary aim of conducting business is to garner profit and survive in the competitive environment and Apple is no exception to this. The context in which the business organizations carry out their functions is complex and dynamic in nature. However, there are certain constraints in the form of competition that can affect its operating environment. The success of an organization and its survival depends on how appropriately it adopts to a complex and ever-changing environment.
The impact of the recent internal and external changes in the business strategies of Apple
Many modern day trade experts are of the opinion that successful business has to transcend national and local areas to appeal to a large number of global audiences. Moreover, strategic marketing encompasses the processes of implementation and formulation. Hence, it is worthwhile to note that Apple has to lay more emphasis on developing their competitive advantage regarding strategic resources and capabilities. It is important to analyze the impact of recent internal and external changes by the marketing environment of Apple.
The strategic capabilities and resources available to Apple
With the advent of globalization, organizations around the world are extensively promoting their sales activity so that they can sustain themselves. However, certain constraints arise in their way of developing their smart watches. There are various strategic resources available to Apple. Hence, they are worthwhile to be mentioned in the context of its capabilities. The first is that they have several social media websites at their place so that they can reach out to the target audience. Moreover, Apple has its legacy of conducting business fairly that attracts its customer base. The capabilities of Apple include its strong customer retention policies, its promotional strategies and its value for quality smart watches. This, in turn, helps the organization to sustain itself in the competitive market.
Value Proposition of Apple
The value proposition of Apple has set the bar of pricing considerably minimal in the US market that it would be impossible for other competitors to lower down the prices as compared to Apple’s prices. Hence, it is interesting to mention that the value proposition of Apple is the low prices of its smart watches as compared to its competitors. Moreover, the value proposition of Apple revolves around the concept of designing the prices of its smart watches at very competitive levels of costs. This, in turn, helps Apple to retain its potential customers. On the flipside, despite the fact that Apple does not have a dedicated online platform in the form of a website its sales have not dipped.
The role of organizational culture in the business operation of Apple
There are completely diversified organizational cultures in Apple that enable the company to attain more diversified 
market aspirations with ease. This organization mainly follows the structure of corporate culture to direct the workforce in the specific direction to achieve objectives. The market grumbling and complaints are well handled through the implementation of role culture. The role culture at Apple enables the employees to get a perpetual understanding of their roles and responsibilities in the organizational objective meeting process. Apple also focuses on task oriented culture to handle the legal and political issues of US like minimum daily wage and labor rights.You can follow www.weedmapper.
